Internal Google Ads automation for faster campaign operations.
OpenClaw is our proprietary internal system that automates campaign management, monitoring, and reporting — built for our media buying team, not for external resale.
Connected to the systems our team uses daily
Eliminating the manual bottleneck in media buying.
Managing complex Google Ads accounts manually leads to delayed reactions and reporting fatigue. Here is what we faced before building OpenClaw.
Manual account switching
Our team jumped between multiple campaign interfaces to check performance, wasting time on context shifts instead of optimization.
Delayed disapproval response
Ad disapprovals often went unnoticed for hours, leading to lost impression share and frustrated account teams.
Reporting fatigue
Pulling, formatting, and distributing daily reports consumed time that should have gone toward strategic decisions and creative testing.
Budget pacing risk
Without automated spend tracking, monthly budgets were at risk of overshooting — or undershooting — available allocation.
OpenClaw replaced these manual workflows with automated monitoring, alerting, and reporting — freeing our team to focus on high-level strategy.
Core Automation Modules
Each module runs on a scheduled loop, pulling live Google Ads data and triggering team notifications when action is needed.
Performance Monitoring
Continuous tracking of CTR, ROAS, and conversion rates across all managed accounts, with automated deviation alerts.
Automated Reporting
Programmatic retrieval of campaign and ad group data, formatting metrics instantly for our daily internal review sessions.
Disapproval Audits
Real-time scanning of ad statuses to instantly flag rejected creatives and route specific policy violation codes to our team.
Budget Pacing
Daily tracking of spend versus monthly targets, preventing overspending and identifying fast reallocation opportunities.
Centralized control across our entire portfolio.
OpenClaw provides a unified, top-down view of all managed accounts. By interacting directly with the Google Ads API, our media buyers can view aggregate metrics and account statuses without manual switching or third-party dashboard tools.
Structural changes, deployed instantly.
From rapid ad group structuring to bid strategy application, we execute structural changes programmatically for both Search and Display campaigns. This ensures consistency across accounts and reduces deployment time by 80%.
How the system operates.
OpenClaw authenticates via OAuth 2.0, runs scheduled GAQL queries, evaluates results, and routes alerts to the right media buyer — all without manual intervention.
Authenticate
Secure OAuth 2.0 connection to Google Ads API
Query
Scheduled GAQL queries pull real-time campaign data
Evaluate
Anomaly detection flags ROAS drops, disapprovals, pacing risks
Alert
Instant Slack notification routed to the assigned buyer
Log / Report
All events recorded in PostgreSQL for audit and review
// Internal Alert Trigger Payload
{
"event": "roas_drop_detected",
"campaignId": "1234567890",
"metric": "target_roas",
"status": "critical",
"action": "notify_slack_channel"
}System Security & Access Control
JBD Supply is a proprietary performance marketing operation. OpenClaw serves strictly as our internal infrastructure — it is not a SaaS product and features zero client login capabilities.